According to a research published by Brand Directory, TATA Group has kept its position as the most valuable Indian brand, with a market capitalization of US$24 billion. With a AAA Brand Strength rating, Taj has been dubbed the nation’s strongest brand.
According to the research, Taj kept its top spot because it led by example throughout the COVID-19 crisis, innovating with technology to reach the public.
With brand building actions all across the world, the brand reinforced its strategic business and leadership objectives. The driving factor behind brand TATA is its growth, which is based on sustainable and inclusive initiatives.
With a Brand Strength Index (BSI) score of 88.9 out of 100 and a matching AAA brand grade, Taj Hotels (brand value up 6% to US$314 million) is the strongest brand in the list.
Infosys has surpassed Taj as the second most valuable Indian brand, while LIC has climbed to third place. Reliance’s brand worth increased, putting it in fourth place.
Airtel, with a brand worth of US$7.7 billion, is ranked No. 1 in India’s telecommunications industry, with a stunning 28 percent increase in brand value.
As India’s economy recovers from the effect of COVID-19, brands in the banking (brand value up 16%), IT services (brand value up 15%), and telecoms (brand value up 7%) sectors reach high brand value
State Bank of India (SBI) is the most valuable banking brand in India, with a 29 percent increase in brand value, estimated at US$7.5 billion. It is the 6th most valuable brand in India and among the top 100 most valuable brands in India.
The IT services business has a total revenue of over $200 billion and a workforce of over 5 million people.