TikTok launches docuseries on small businesses that found success on the platform

TikTok has recently launched a new mini docuseries called “TikTok Sparks Good” to showcase the stories of small businesses and creators who have found success on the platform. Each 60-second mini-documentary focuses on a single creator and will be hosted on the TikTok Impact website, which aims to highlight the platform’s role in driving economic growth and job creation in the US.

The first two creators to be featured are soapmaker Jessie Whittington and early literacy educator Spencer Russell, both of whom have gained significant followings on TikTok. Whittington praised the platform as a fantastic marketing tool and a way to connect with people from all over the world.

Despite the positive impact that TikTok has had on small businesses, there have been growing concerns over the app’s privacy and data security issues. This has led some legislators to call for a ban on the platform. Last week, a bipartisan group of senators proposed the RESTRICT Act, which could give the government the power to regulate or ban tech produced by countries with adversarial relationships with the US, including China.

Whittington expressed concern about the impact a TikTok ban would have on her business, as a third of her sales come from the platform. She believes that a ban is not the right solution and hopes that there is a way to address security concerns without censoring the voices of millions of Americans.

TikTok’s CEO, Shou Zi Chew, is set to appear before Congress on March 23 to answer questions about the platform’s security concerns. Meanwhile, TikTok continues to provide a platform for small businesses and creators to share their stories and reach a wider audience.